RANGE ROVER BRAND

Range Rover, Range Rover Sport, Range Rover GT, Range Rover Velar and Range Rover Evoque.

The Range Rover is the flagship luxury SUV from the Range Rover brand, combining luxury, refinement, advanced technology and all-terrain capability. It is widely regarded as the vehicle that created the modern luxury SUV segment.

The original Range Rover was launched in 1970.

During development in the late 1960s, the Rover Company wanted a name that highlighted the vehicle’s ability to cover vast distances and adapt to a wide range of driving conditions. It was built to bridge the gap between comfortable, on-road Rover sedans and rugged, off-road Land Rover utility vehicles.

Yes. Range Rover is a luxury SUV brand renowned for its premium design, advanced technology, refinement, and off-road capability.

It sits at the top of the Range Rover family as the flagship model.

It is the original vehicle from Range Rover and the largest in the line-up. It’s long history of combining luxury, innovation, refinement and capability across generations further supports its flagship positioning

Clients seeking the highest levels of luxury, comfort, technology and capability in an SUV.

The Range Rover prioritises luxury, rear-seat comfort and refinement, while the Range Rover Sport puts greater emphasis on driving dynamics and performance.

Range Rover pioneered the luxury SUV category when it launched in 1970, combining genuine all-terrain capability with exceptional comfort and refinement for the first time. Created to deliver the comfort of a luxury car with the capability of a Land Rover, it established the blueprint that modern luxury SUVs continue to follow 50 years later.

Range Rover is both a brand and a model. It is a vehicle in its own right however it also serves as the brand name for the full portfolio of Range Rover models.

Range Rover Electric is the all-electric version of the flagship Range Rover model. It is underpinned by the MLA-Flex architecture which can support internal combustion engines, plug-in electric hybrids and pure-electric powertrains.

Range Rover offers high quality products with exceptional comfort and refinement while personalisation options and elevated client experiences are available, but remain highly exclusive.

Range Rover interiors combine tactile materials with advanced technology to create a calm sanctuary for all occupants.

Range Rover was the first vehicle to combine comfort and refinement with credible off-road capability.

Yes. Range Rover was created in Britain, all Range Rover models are designed and engineered in Britain, and the vast majority of Range Rover vehicles are manufactured in Britain.

Range Rover is designed and engineered at the brand’s Gaydon headquarters in Britain.

1970.

To combine the off-road capability of a Land Rover with greater comfort and road-going refinement.

The shape was sketched by Spen King and finessed by David Bache. It was a masterpiece of industrial design, so well received that it was exhibited at the Louvre Museum in Paris. No other vehicle had been so honoured.

A desire to create a capable all-terrain vehicle with clean, modern styling.

It established many of the design principles now common in luxury SUVs.

Range Rover’s heritage began in 1970 with a pioneering vision: to create a vehicle that combined the comfort and refinement of a luxury car with all-terrain capability of a Land Rover. In doing so, it created the original luxury SUV. Over more than five decades, Range Rover has built an extraordinary legacy through groundbreaking design, global expeditions, motorsport success, automotive awards and royal association.

In 1971 the original Range Rover became the first vehicle ever exhibited at the Louvre, recognised as an exemplary work of industrial design, and in the same year received the prestigious RAC Dewar Trophy for outstanding British technical achievement. Its exceptional capability has been consistently proven on landmark expeditions, including the British Trans-Americas Expedition through the Darién Gap and a 12,000km crossing of the Sahara Desert, before winning the inaugural Paris-Dakar Rally in 1979 and again in 1981. Successive generations continued to elevate standards of innovation, earning numerous industry accolades. In 2012, the fourth-generation Range Rover became the world’s first all-aluminium SUV, introducing a pioneering lightweight architecture that enhanced performance, efficiency and capability.

From serving the British Royal Family for generations to appearing in more than 1,400 films and television programmes, including the James Bond franchise, Range Rover has become a globally recognised icon. Today, that heritage continues to shape every Range Rover, remaining true to the vision that created the luxury SUV.

It helped define the luxury SUV category by combining utility and refinement. Design features such as the clamshell bonnet, continuous waistline and split tailgate have remained signature Range Rover characteristics across generations, influencing the wider SUV market.

It is widely considered the world's first luxury SUV.

The original Range Rover has been recognised as an important example of industrial and automotive design.

By retaining signature design elements while introducing advanced connectivity, electrification and driver technologies.

Because of its enduring influence on luxury SUV design and capability.

Jaguar Land Rover (JLR).

The Range Rover prioritises luxury and rear-seat comfort, while the Range Rover Sport places greater emphasis on driving dynamics and performance.

The flagship Range Rover, particularly in SV specification.

The Long Wheelbase Range Rover.

Depends on your priorities for luxury, performance, practicality and budget.

It is widely regarded as one of the benchmark luxury SUVs globally.

Choose electric/ BEV or hybrid/PHEV if you can regularly charge; petrol may suit customers without charging access.

It is ideal for customers prioritising rear-seat space and chauffeur-style comfort.

Because it was among the first vehicles to successfully combine premium comfort, advanced engineering and genuine off-road capability in a single package.

Its unique blend of luxury, refinement, heritage and true all-terrain capability.

Yes. The original Range Rover has appeared in museum collections and the model has featured extensively in films, television and popular culture.